What is Eco-Friendly Packaging? (And Why It’s Important for our planet)
In light of the worsening plastic pollution across the globe, brands like Aloe Veda have adopted environmentally friendly packaging solutions. Eco-packaging has also stirred a hype among consumers who are well aware of the damaging impacts of plastic waste in the environment. But in essence, what really is eco-friendly packaging?
By definition, eco-friendly packaging is any packaging that’s easy to recycle, safe for individuals and the environment, and is made out of recycled materials. It uses materials and manufacturing practices with minimal impact on energy consumption and natural resources. Also known as sustainable or green packaging, eco-friendly packaging solutions aim to:
- Lessen the amount of product packaging
- Promote the use of renewable/reusable materials
- Cut back on packaging-related expenses
- Eliminate the use of toxic materials in the production of packaging
- Provide options to recycle packaging easily
Why embrace eco-friendly packaging?
The environmental effects of single-use plastics don’t begin and end with waste treatment. It’s only the tail-end of the entire process that most consumers are aware of. A certain type of packaging can cause a serious impact on the environment in every stage of its production, beginning from sourcing the raw material, manufacturing, transportation, purpose, and all the way to its disposal. If we don’t take action on this, this plastic pollution can threaten our marine wildlife and contaminate our food chain.
Switching to eco-packaging is the most viable solution to minimise this problem. Manufacturers and businesses have a huge role to play in putting environment-friendly packaging items in the mainstream. With plastic pollution is growing at an alarming rate, industries need to reduce, if not completely eliminate plastic use.
Being a D2C (Direct to Customer) business, AloeVeda does not use non-essential packaging such as Paper Cartons, etc unless it is needed to preserve the quality or shelf life of the product. Aloe Veda also uses, eco-friendly, paper labels instead of plastic labels as even a tiny product label can add up to the waste as well. Wherever you attach it (on boxes, pouches, bottles, etc.), your product seal or label has to be biodegradable, recyclable, and/or compostable.
This strategy has stood us in good stead, thanks to the growing number of consumers (particularly millennials) who’re coming to patronise businesses with a palpable concern for the environment.