BRAND


Inspiration from Ayurveda

India is home to Ayurveda – the age old healing science of life, natural forces and cosmic energy documented formally in texts such as SuÅ�rutha Saá¹�hitÄ�, Charaka Samhita, and Ashtanga Hrudaya 5000 years ago. Ayurveda documents the impact of the five classical elements, viz. earth, water, fire, air and ether on our body and prescribes the framework to maintain optimal balance for different body constitutions – Vata, Pitta and Kapha Doshas. Ayurveda places great importance on eating habits, daily routine, state of mind and the change of seasons and treats the whole person than parts to achieve greater balance and well-being of body, mind and emotion.

Powered by Aloe Vera

Aloe Vera (Aloe Barbadensis), nicknamed as the ‘plant of immortality’ by the Egyptians has fast become one of the most commonly used medicinal plants in herbal cosmetics. The Aloe plant finds mention in the Rig Veda written by Dhanwantri, the God of Ayurveda, which is the earliest book of natural medicine dating BCE 4,500 and BCE 1,600. It also finds mention in the Papyrus Ebers, an Egyptian document written in BCE 1,550, where 12 formulae were given in to mix the Aloe Vera Gel with other agents to solve skin and internal disorders. In India the use of Aloe Vera plants were widely spread since 375 BC. Aloe Vera Gel is a natural blend of over 70 ingredients in which the prime ingredients are minerals, enzymes, proteins, amino acids, vitamins A, B, C and E and polysaccharides. This complex and unique natural blend is highly beneficial as it is anti-bacterial, healing and soothing and is widely used in skin treatment for wounds, burns, sunburns, allergies and bruises. It nourishes the scalp, boosts hair growth and is useful for treating hair loss.

Aloe Vera juice is being used as a eye wrinkle remover, for treating acne and pimples, underarm odor remover, after shave lotion, treatment for removal of pregnancy stretch, dandruff treatment, regeneration of cells in skin cancer treatments and for prevents wrinkles. It is also used in dental hygiene as a treatment for mouth ulcers, sores and cankers. It is useful in eye infections. As an external application, it removes inflammation and soothes painful parts of the body in cases of arthritis and joint pains and helps curing joint problems and finds use in soothing body creams.

Brand

Aloe Veda is a Ethical & Natural Luxury Wellness brand with a suite of outstanding products that blend together the goodness of the wonder plant Aloe Vera, the knowledge of the ancient science of Ayurveda, healing Natural Herbs and Essential Oils blended with cosmetic grade natural and man-made carriers in a functional form for daily use products, that include Hand-made Bathing Bars, Butter Soaps, Baby Care products, Fragrance-Free Soaps, Sulphate-free and Low-Sulphate Shampoos, Showers gels, Liquid Hand Soaps, Hand Sanitizers, Herbal Hair Oils, Hair Packs, Moisturizers, Massage Oils, Hair Therapy Oils, After Bath Oils, Essential Oils, Body Butter, Body Lotions, Face Packs, Masques, Scrubs, Talcum Powder, etc among others.

Each product is highly functional and a combination of art, nature and technology brought together to give you an unique and next generation wellness experience.

Mission Statement

To make a difference, by growing our business and making our profits only by selling products, that protect our beautiful planet and the people and animals who depend on it and which carry great value for our customers and that make them happy & healthy using them.

The Aloe Veda Pledge

True beauty comes from confidence, vitality and inner well being. We believe that nature’s way is the best and only way to be beautiful. We seek out pure and wonderful natural ingredients from all parts of the world, we blend them in our products and we bring you products bursting with effectiveness and zing to enhance your natural beauty. We strive to protect our beautiful planet and the people and animals who depend on it. We don’t do it superficially or because it’s fashionable. We do it because, to us, it’s the only way to make a difference.

All our products are made from natural fruit and vegetable extracts, finest essential oils, plant glycerin and safe synthetic ingredients and are paraben free, petroleum free, child labor free and cruelty-free. All our products are vegetarian.

About the promoter

The brands, Aloe Veda, Natria & Distil, are owned and managed by Aloe Veda Personal Care, a unit of Fortune Consumer Products Pvt. Limited. The company is privately held. The Management is headed by Reginald Pathrose, Managing Director, an ex-banker with 15 years of experience in Retail and Investment Banking. Our Advisory Team comprising Aromatherapists, Brand Strategists, cosmetic chemists and accomplished professionals from Wellness, Packaging, Cosmetics and Distribution. The products retail at over 400 high-end stores, boutiques & modern trade in 32 cities across India and online. The company is now in the process of scaling up its business model to reach its BHAG plan of touching 25 million customers in 200 cities by 2020.